A promising software startup wasn't enough for this aggressive software start-up in construction project collaboration. They struggled in a large, but idiosyncratic market that was full of competitors looking to make a quick buck. The underpinning technology offered significantly more advantage than the construction market was capable of exploiting. Was there a better way?

What we did!

We repositioned the existing product, as it was, for manufacturing project collaboration. We knew that the potential for growth here was significant. We marketed the product into manufacturing and found a select number of key reference accounts. We used their hands-on insights and defined the future product roadmap and growth path for servicing the manufacturing product lifecycle market. We built their channel program from scratch as we developed the program materials, located and trained the initial wave of systems integrator and consulting partners. They were recently acquired by one of the major players in the product lifecycle management space.

Exit strategy achieved: acquired by a major player in the space.