Influential? Some of you might have heard about Fast Company’s project to document and determine influence on the web. Mucho clever interface for illustrating relative influence. It does demonstrate the reach of various social media, but one might question what the reflection is of actual influence? Is it who ya know? Is it the reach [...]
Lead Generation is the Most Significant Challenge for B2B
August 10, 2010 By
Marketing Sherpa continues to drill down into the real challenges that small and medium size businesses face when marketing their products and services to other businesses. This recent chart illustrates the overarching drive for rustling up decent leads in a rough economy. What is interesting to note is the emphasis on old school marketing notions [...]
B2B Marketing Survey from Marketing Sherpa
August 3, 2010 By
These guys have loads of great insight into marketing and emarketing best practices. I read them all the time. It is actionable, good stuff for small to medium as well as large size businesses. They are doing their annual B2B Marketing Survey and I invite you to participate at: Share your B2B insights – 7th [...]
