A medium size credit union was looking for ways to extend beyond their physical branches and grow the business over the web (reach out, find and touch more members). Of course, looking to the web without the right IT infrastructure is a recipe for disaster. Oh by the way, they were looking to increase their competitiveness on a region-by-region basis—even down to an individual branch or zip code.

What we did!

We designed the database infrastructure to manage their products, automate their promotions and zero in on the competition through targeted web promos, targeted mailings etc. As a result, they could flex their competitive muscle across the web anywhere their charter allowed and in spite of the competition.